Google's Structured Data Testing Tool used to be the tool to test your structured data markup. Then Google tried to deprecate the tool and brought it back to use after much opposition from the industry.
Note: the tool is to be relaunched in April and will not test for rich results but will check syntax and compliance of markup with schema.
Semrush can help monitor rich snippets and find pages that could benefit from having snippets applied. Use the Semrush Site Audit Tool to run an audit on your domain. You can also see the data types used:. Click on the button on the right, and you can test your page directly in the Rich Results tool to find the errors. To see the vocabulary differences between Schema.
We recommend reading this beginner's guide to structured data and then experimenting. The great thing about applying structured data is that you can get instant feedback from the Rich results tool to help you practice.
And Semrush can pick up any pages on your site that have invalid markup. Can you remember SERPs with 10 blue links and little else on the page? A distant memory. What Is a Rich Snippet? Author Photo Shelley Walsh Shelley is a content marketing consultant and contributor to the industry for over 10 years.
Shelley has been published on many industry sites and spoken at online and offline events over the years. Subscribe to learn more about SEO.
Video embedded on your page? Golf Channel include VideoObject schema on most of their pages. Which makes for some eye catching search results…. Browse through some search results in your niche and take a look at what your competitors are doing.
If we do that for one of the Golf Channel videos above, we can see they have the VideoObject schema in place. So now all we need to do is add the same schema to our page and we have a shot at grabbing a similar rich snippet. And this video from Search Engine Land discusses the difference between Schema. Implemented the schema code on your website? The structured data testing tool is not specifically designed for rich snippets. You should use it whenever you add any new schema for rich snippets or otherwise to make sure everything is validating correctly.
The tool will show you which schema types were detected on the page, and notify you of any errors or warnings. But generally, warnings are safe to ignore.
Although, if you can fix them… then fix them! Click here if you want to skip the eCommerce part. So I decided to test some of the major Ecommerce platforms to find out how well they supported product rich snippets.
I set up demo stores on 4 of the largest Ecommerce platforms — shopify, bigcommerce, Wix, Woocommerce. I also tested an online demo of Magento. Ditto for Wix. Fancy new theme : hold my beer!
The default themes on the major Ecommerce platforms are generally well coded and set up for rich snippets. So whenever you install a new theme on your site, run it through the rich results testing tool to make sure your product schema is still in place. Paste the schema code underneath the existing code. Google introduced how-to rich snippets in It seemed there was a huge opportunity for sites targeting how-to keywords to boost their SERP visibility.
So one year down the line give or take , I decided to re-test the same keywords, and see if there had been any change in:. Across the keywords, there were a total of individual pages ranking on page one of the SERPs. So if they were to get their How-to snippets back, prevalence i. When first introduced, How-to snippets were only displayed on mobile. But in May , Google started showing them for desktop queries too. Rich Snippets, or structured data markup, can be used on the following content types: Reviews — both individual and aggregate reviews are supported, with different properties used for each.
People — you may have noticed Google and Bing now showing richer information from LinkedIn when you search for certain well-known people.
Similar results are possible for any website that includes profiles of staff, team members and other people relevant to the organization.
Supported properties include name, title, role, professional affiliations and contact details. Products — one of the single most important uses of structured data markup is with products and special offers of merchants, particular online stores. Online marketplaces who offer the same product from multiple merchants can use low Price and high Price to show the price range for a single item.
Recipes — structured data markup for recipes offer a multitude of properties, allowing operators of websites related to cooking and recipe collections to include everything from the type of dish, reviews, and preparation and cooking time, through to nutritional information such as serving size, calories, fat content and more. Events — the usage of structured data markup with events is intended only for future occurring events, not past events.
Other properties include start and end date, duration, ticket details and geolocation. Music — Bing makes no mention of any support for music, but Google does make provision for structured data markup relating to songs and music albums. This can include links to previews of songs, and direct links to buying individual tracks or full albums.
How to Add Rich Snippets to Your Content Structured data markup does not need to be added to every single content property , though having more content marked up does help search engines present results better.
Over multiple implementations, Benci has observed a pattern in how Google responds to the introduction of structured data markup: Google only starts analyzing the new markup 10 to 14 days after it is first introduced on a website.
If everything appears to be correct, Google will start showing Rich Snippets for some not all pages, but after approximately 5 days these will disappear. Several days later some Rich Snippets will reappear — either for the same set of pages, or a new set. This may be repeated a number of times. Thanks For Your valuable posting, it was very informative. Am working in Erp In India. That includes the types of content that are eligible for search results enhancements.
There are many more options than this, but they apply to quite specific website categories like the recipes that you saw in the beginning.
The rest are:. I chose this one and selected the FAQ Page markup creation:. You can also use Google Tag Manager to deploy this code. Structured data is supported in multi-purpose SEO plugins like Yoast or Rank Math, or there are even plugins made just for schema implementation.
After going through free versions of the most popular plugins, I liked the user experience and markup options of Rank Math the most. You just select an FAQ block when creating a page…. Just go through the documentation of the plugin of your choice to see how it works with your chosen schema type.
Using markup generators and plugins already makes the markup deployment process kind of foolproof. This will immediately tell you whether the code or page is eligible for rich results. You can also use a URL input if the markup is already in production.
Everything that you need here is in Google Search Console. Clicking on a rich snippets enhancement takes you to a report showing URLs that are valid, invalid, and have warnings. It will appear in GSC after you deployed the rich results markup and Google picked it up by crawling those pages.
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