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I agree. Discover more. Discover the new season. Seasonal Highlights. Tommy Jeans Sustainable denim, statement puffers and functional, original accessories for a new generation of Tommy style. Find out more. In , Hilfiger fell in love with Susie Carona, an employee at one of his stores. The couple married and moved to Manhattan shortly after the bankruptcy. They were hired as a husband-and-wife design team by the apparel brand Jordache, but were fired after only a year.

Hilfiger developed a reputation as a hard-working young designer, and was considered for jobs at Perry Ellis and Calvin Klein. What he really wanted, however, was his own label. In , Hilfiger was approached by Indian entrepreneur Mohan Murjani, who was looking for a designer to head a men's sportswear line. Murjani allowed Hilfiger to design the label under his own name, sealing the deal. The pair announced Hilfiger's arrival onto the scene with a blitz marketing campaign that included a bold billboard in New York City's Times Square announcing Hilfiger as the next big thing in American fashion.

Their tactics rankled the fashion establishment, which looked down on Hilfiger's naked self-promotion-Calvin Klein even got into a shouting match with the billboard's creator at a New York City restaurant. Though Hilfiger was embarrassed by the fallout, the bold tactics worked.

Hilfiger's line of preppy clothes with his trademark red, white and blue logo soon became wildly popular. By the early s, the hip-hop world embraced oversized versions of Hilfiger's clothes, and the brand assiduously courted rap stars and celebrities. Sun: Closed. Why Shop With Us? About Us. Student Discount. Buying Guides. Clearpay: Buy Now, Pay Later. Offer Exclusions. Cookie Information. Privacy Policy. Terms and Conditions. Modern Slavery Statement.

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