Here is a list of other reasons for thinking of images as optional rather than the contrary:. Due to the fact that the overall mobile screen size is small, you need to engage readers as efficiently as possible. To achieve this, create short, scannable, and consumable content using short paragraphs, bulleted lists, highlights, headers, etc. This makes it important that your structure optimizes the ease of this process, providing logical structuring.
If the web copy is skimming the cream off the top of the milk then the mobile copy is skimming the cream off the cream! As we all know, the whole point of sending emails to your customers is to inspire action: make them view your store, browse for products and hopefully buy some. Consequently, you need to include a call to action CTA not only in your subject line but also in the main body of your email.
In general, all of your CTAs should be:. Kept front and center — Place them near the top of your email to make it as mobile-friendly as possible 2. Isolated from other CTAs — Prevent your potential customers from clicking the wrong link.
To ensure maximum clickability, leave breathing and clicking room. You can see this in the example from 2Hounds below:. We recommend using Email on Acid , which allows instant previews on multiple different devices. All in all, these are six essential but easy-to-implement tips to help you create mobile-friendly emails your clients will love to open and take action on:. When only considering open rates, it appears that either very short or very long subject lines deliver better results.
However, when also considering the click-through and click to open rates, there is strong evidence that longer subject lines are more effective.
They drive opens and importantly also lead to action being taken once the email has been opened. Following our research, our friends at Mailchimp also posted some of their data in an excellent blogpost. Every day, thousands of companies rely on Upland to get their jobs done simply and effectively. See how brands are putting Upland to work. What is the optimal number of characters for your subject line?
What have you found to work best for you? Let us know in the comments below. Your email address will not be published. Target readers with PR writing Relevant releases quotes Organize PR writing Leads for releases Press release first paragraph: Try features Quotes on press release leads Body for releases Quotes on short releases Boilerplate for releases Quotations Quotes about public relations quotes Readability for PR Quotes on the ideal press release length Headlines, display copy for PR Headlines for releases Visuals for releases Resources on press releases Quotes on press releases Readability Why readability?
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About the trainer Contact Ann. Do shorter subject lines really get higher open rates? What can recipients see? Gmail on an iPhone displays characters. Yahoo mail displays characters on an iPhone before truncating the rest. Its analysis of more than 1 billion emails showed that subject lines of: 90 characters and more produced the highest response rates.
Longer subject lines perform better for B2B The long and the short of it Subject lines of 90 characters or more performed best for opens and clicks.
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